As more services, applications, and data are developed for -- and delivered via -- cloud models, how do business to business (B2B) commerce and procurement adapt?

Or, perhaps we have the cart in front of the horse. Are the new requirements and expectations of modern, global business processes, in fact, driving the demand for IT solutions that can be best delivered via cloud models?

Either way, the promise of cloud aligns very well with the sophistication of modern B2B ecommerce and the pressing need for speed, agility, discovery, efficiency, and adaptability. Ecosystems of services are swiftly organizing around cloud models. How then should businesses best respond?

To answer these questions, BriefingsDirect assembled a group of IT industry analysts and executives at the recent Ariba LIVE 2010 conference in Orlando, Fla. to explore the business implications for ecommerce in the cloud-computing era.

Panelists include Robert Mahowald, Research Vice President at IDC; Mickey North Rizza, Research Director at AMR Research, a Gartner company; Tim Minahan, Chief Marketing Officer at Ariba, and Chris Sawchuk, Managing Director at The Hackett Group. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Ariba.