Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Ariba.

The latest BriefingsDirect podcast, from the 2012 Ariba LIVE Conference in Las Vegas, explores the latest in cloud-based collaborative commerce with Mediafly, a startup company that delivers cloud-based applications for content management and distribution on mobile devices for Fortune 500 companies.

We’ll learn how Chicago-based Mediafly, through the Ariba Network, gained insight and control over its cash flow and found new means of managing capital and in aiding its ability to support ongoing operations, as well as to drive future growth.

To hear more about how they did it, Interarbor Solutuons Principal Analyst Dana Gardner interviews two executives from Mediafly, Carson Conant, CEO, and John Evarts, Chief Financial Officer and Chief Operating Officer.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Ariba.