Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Quest Software.

The benefits of server virtualization are clear for many more companies now as they reach higher percentages of workloads supported by virtual machines (VMs). But the complexity impacts on other IT functions can also ramp up quickly, in some cases jeopardizing the overall benefits.

When it come to the relationship between increasingly higher levels of virtualization and the need for new data backup and recovery strategies, for example, the impacts can be multiplier of improvement when both are done properly and in context to one another.

The next BriefingsDirect enterprise IT discussion then focuses on how virtualization provides an excellent on-ramp to improved data lifecycle benefits and efficiencies. What's more, the elevation of data to the lifecycle efficiency level also forces a rethinking of the culture of data, of who owns data, and when, and who is responsible for managing it in a total lifecycle.

This is different from the previous and current system of data management as a fragmented approach, with different oversight for data across far-flung instances and uses.

Here to share insights on where the data availability market is going -- and how new techniques are being adopted to make the value of data ever greater -- we're joined by John Maxwell, Vice President of Product Management for Data Protection, at Quest Software. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Quest Software.