Thu, 12 May 2016
Playtika Bets on Big Data Analytics to Deliver Captivating Social Gaming Experiences

The next BriefingsDirect Voice of the Customer discussion explores how social gaming company Playtika uses big-data analytics to deliver captivating user experiences and engagement.

We'll learn how feedback from massive user action streams can be analyzed in bulk rapidly to improve the features and attractions of online games and so help Playtika react well in an agile market.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or  download a copy.

To learn more about leveraging big data in the social casino industry, we're pleased to welcome Jack Gudenkauf, Vice President of Big Data at Playtika in Santa Monica, California. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or  download a copy. Sponsor: Hewlett Packard Enterprise.

Direct download: BriefingsDirect-Playtika_Bets_on_Big_Data_Analytics_to_Deliver_Captivating_Social_Gaming_Experiences_and_Engagement.mp3
Category:technology -- posted at: 2:02pm EDT