Briefings Direct

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Genuitec. Learn more.

The rapidly changing and fast-growing opportunity for more businesses to reach their customers and deliver their services via mobile applications is at a crossroads.

Over just the past two years, the demand for mobile applications on more capable classes of devices, such as smartphones and tablets, has skyrocketed. Now businesses need to figure out how they can get into the action.

Small and medium-size businesses (SMBs) especially need to reevaluate their application development and end-user access strategies to be able to deliver low-cost yet impactful applications to these newer devices. This goes for reaching employees, as well as partners, users, and customers.

Hopefully, there's a shift in the skills required to put these applications on these devices and distribute them. The emphasis on capabilities is moving from hardcore coders -- with mastery of embedded platforms and tools -- to more mainstream graphical and scripting-skilled workers, more power-users than developers.

This sponsored podcast explores how mobile application development and the market opportunity are shifting, and how more businesses can quickly get into the mobile applications game and build out new revenue, share more data, and provide better direct customer access in the process.

Our panel consists of Roger Entner, Senior Vice President and Head of Research and Insights in the Telecom Practice at the Nielsen Co., and Wayne Parrott, Vice President for Product Development at Genuitec. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Genuitec. Learn more.