Businesses are increasingly using cloud and e-commerce to improve how they do sales, marketing, and online transactions.

One company, Tampa-based MarkMaster, has quickly moved to nearly all-paperless sales transactions, found new customers via online networks, and increased the amount of product it sells to its existing clients. This was accomplished without a lot of additional IT or business-process spending by using cloud-based collaborative business commerce solutions.

To learn more about how MarkMaster is conducting its business better, BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions, recently interviewed Kevin Govin, the CEO at MarkMaster.

Find the podcast on iTunes/iPod and Read a full transcript or download a copy. Sponsor: Ariba.