Briefings Direct

The next BriefingsDirect Voice of the Customer big data case study discussion examines how mobile app advertising platform Tapjoy handles fast and massive data -- some two dozen terabytes per day -- with just two part-time database administrators (DBAs).

We'll learn how Tapjoy’s data-driven business of serving 500 million global mobile users -- or more than 1.5 million add engagements per day, a data volume of a 120 terabytes -- runs with extreme efficiency.

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To learn more about how high scale and complexity meets minimal labor for building user and advertiser loyalty we're joined by David Abercrombie, Principal Data Analytics Engineer at Tapjoy in San Francisco. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.