Briefings Direct

The next BriefingsDirect analytics innovation case study interview highlights how GameStop, based in Grapevine, Texas, uses big data to improve how it conducts its business and better serve its customers.

By accessing data sources that were unattainable before and pulling that data out into reports in just a few minutes across nationally distributed retail outlets, GameStop more deeply examines how its campaigns and products are performing.

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To learn more about how they deploy big data and use the resulting analytics, BriefingsDirect sat down with John Crossen, Data Warehouse Lead at GameStop. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app for iOS or Android. Read a full transcript or download a copy. Sponsor: HP.