Briefings Direct

The next BriefingsDirect big data innovation success story uncovers how NewYork-based adMarketplace, a search syndication advertising network, uses big data to improve its search advertising capabilities.

In part two of our series on adMarketplace, we'll explore how they instantly capture and analyze massive data to allow for efficient real-time bidding for traffic sources for online advertising. And we'll hear how the data-analysis infrastructure also delivers rapid cost-per-click insights to advertisers.

 Subscribe to the podcast on iTunes. Read a full transcript or download a copy. 

To learn how, BriefingsDirect sat down with Raj Yakkali, Director of Data Infrastructure at adMarketplace, at the recent HP Big Data 2014 Conference in Boston. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: HP.