Briefings Direct

Are the forces reshaping how IT is created, marketed, and distributed a seachange, or a blip? Public relations and marketing maven Sam Whitmore of Sam Whitmore's Media Survey (www.mediasurvey.com) joins Dana Gardner of Interarbor Solutions to flesh out the impacts on selling software wrought by blogs, RSS, and podcasting. Sam advices IT marketers to embrace and extend, not phase out, traditional marketing by exploiting the new modalities and viral distribution avenues gaining ground today. It's a lively and enlightening 45 minutes with an IT industry veteran.