Briefings Direct

Subscribe to the podcast on iTunes. Read a full transcript or download a copy.

Auto racing powerhouse NASCAR has engineered a way to learn more about its many fans -- and their likes and dislikes -- using big-data analysis. The result is they can rapidly adjust services and responses to keep connected best to those fans across all media and social networks. 

It's a story of getting at all the information and data that's generated constantly from social media, news media, broadcast media -- and then making the analysis instantly available as easy-to consume and relate visualizations. 

BriefingsDirect had an opportunity to learn first-hand how NASCAR newly engages with its audiences using big data and the latest analysis platforms when we interviewed Steve Worling, Senior Director of IT at NASCAR, based in Daytona Beach, Fla. at the recent HP Discover 2013 Conference in Barcelona. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: HP.