Find the podcast on iTunes. Read a full transcript or download a copy. Sponsor: Dell Software.

Debunking myths around big data should be a first step to making better business decisions for improving data analysis and data management capabilities in your company.

As the volume and purpose of data and business intelligence (BI) has dramatically shifted, older notions and misconceptions -- what amount to myths about data infrastructure -- need to updated and corrected, too.

So we're here to pose some better questions about data, and provide up-to-date answers for running data-driven businesses that can efficiently and repeatedly predict dynamic market trends and customer wants in real time.

As the volume and types of data that are brought to bear on business analytics advance, the means to manage and exploit that sea of data needs to be none too costly nor too complex for mid-size companies to master. There are better ways than traditional data architectures.

To help identify what works best around modern big data management, BriefingsDirect interviews Darin Bartik, Executive Director of Products in the Information Management Group at Dell Software. The discussion is conducted by Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes. Read a full transcript or download a copy. Sponsor: Dell Software.