The next BriefingsDirect analytics innovation case study interview explores how Zynga in San Francisco exploits big-data analytics to improve its business via a culture of pervasive, rapid analytics and experimentation.

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To learn more about how big data impacts Zynga in the fast-changing and highly competitive mobile gaming industry, BriefingsDirect sat down with Joanne Ho, Senior Engineering Manager at Zynga, and Yuko Yamazaki, Head of Analytics at Zynga. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunesGet the mobile app for iOS or Android. Read a full transcript or download a copy. Sponsor: HP.