Briefings Direct

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Learn more. Sponsor: Capgemini.

Social media and the increased role that linked communities of users have on issues, discourse, and public opinion are changing the world in many ways -- from how societies react such as in the Middle East turmoil to how users flock to or avoid certain products and services.

The fact is that many people are now connected in new ways and they’re voicing opinions and influencing their peers perhaps more than ever before. Businesses cannot afford to simply ignore these global -- and what now appeared to be long-term -- social media trends.

The latest BriefingsDirect discussion then focuses on the impact that social media is having on enterprises. We specifically examine with an executive at Capgemini on what steps businesses can take to manage social media as a market opportunity, rather than react to it as a hard-to-fathom threat. Hear too how services are being developed to help businesses to better understand and exploit the potential of social media.

The discussion with Paul Cole, Vice President of Customer Operations Management and Business Process Outsourcing at Capgemini, is the first in the series of podcasts with Capgemini on social media issues and business process outsourcing. The interview is conducted by Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Learn more. Sponsor: Capgemini.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: HP.

In many ways, the mobile device explosion and the cloud computing ramp-up reinforce and support each other.

Cloud services make mobile devices -- like smartphone and tablets -- more productive, while making users better connected to enterprise resources and work processes. On the other hand, mobile devices -- with their ubiquitous, non-stop wireless access -- make cloud-delivered applications, data, and services more relevant and more instantly available anywhere.

The next BriefingsDirect podcast discussion then focuses on the rapid and massive shifts confronting enterprises as they adopt more mobile devices and broaden their uses of cloud services ... in some kind of managed fashion, one would hope.

There are good reasons for doing these in tandem, with strategic coordination. By leverging cloud and mobile, applications can be supported by a common, strategic, architectural, and converged-infrastructure approach.

Furthermore, by making cloud-delivered applications and data context-aware, delivering enterprise applications to any device securely can be done at a reduced cost (a lot when compared to conventional applications infrastructure models). It therefore over time makes little sense to have unique stacks beneath each application for each application or device type.

So how do enterprises adjust to these mobile-cloud, dynamic-duo requirements in the strategic and a proactive way? How can they leverage and extend their current applications or identify which ones to fold and retire?

It’s clear that radical, not incremental, adjustment is in order to make sure that the cloud-mobile era is a gained opportunity and not a fatal or devastating misfire for IT operators -- and business strategists alike.

Our next guest, Paul Evans, Global Lead for Application Transformation with HP Enterprise Business, helps explore the promises and perils of adjusting to the cloud-mobile shift. The interview is conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: HP.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Partnerpedia.

The latest BriefingsDirect podcast discussion focuses on the impact that mobile devices and applications are having on enterprises. We specifically examine what steps businesses can take to better manage mobile applications and develop their own versions of enterprise app stores.

The skyrocketing popularity of mobile devices like smartphones and tablets has, on one hand, energized users, but on the other hand, it has caused IT and business leaders and CIOs to scramble to support these new clients productively and safely.

In order to explore how enterprise app stores are part of the equation for better mobile management and overall mobility-enabled work success, we look at the trends around enterprise mobility with a principal analyst from Forrester Research. Then we'll hear from Partnerpedia on how enterprise app stores can be added to the usual mix of IT applications delivery and management strategies.


The app store trends panel consists of John McCarthy, Vice President and Principal Analyst at Forrester Research, and Sam Liu, Vice President of Marketing at Partnerpedia. The disucssion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Partnerpedia.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: VMware.

Our next VMworld case study interview scouts out how the Tampa Bay Rays, a Major League Baseball team, is using an extensive amount of virtualization on and off the field.

The Rays' IT department has just started bringing more and more of their applications, data, and processes out to the mobile tier using virtualization and thin-client approaches to make the preferred mobile device, the tablet, super powerful for them. And they're extending the value of virtualization into disaster recovery (DR) too.

This story comes as part of a special BriefingsDirect podcast series from the recent VMworld 2011 Conference. The series explores the latest in cloud computing and virtualization infrastructure developments.

To hear more winning statistics about the Rays and their back-end to client virtualization experience, we're joined by Juan Ramirez, Senior Director for Information Technology with the Tampa Bay Rays. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: VMware.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Learn more. Sponsor: Active Endpoints.

The cloud helps make business services more easily available, but what about making those business processes from a variety of service origins part of a cohesive workflow or complex objective? What's still needed is a way for those closest to the work itself to create business process integration, extension, and coordination regardless of the services.

The latest BriefingsDirect discussion examines a case study that shows how account executives for a financial services firm are integrating their sales and fulfillment efforts across Salesforce.com customer relationship management (CRM) resources, as well as a diverse set of expanding cloud and legacy services.

Hear how it's done from the IT Director and the Marketing Director at PSA Insurance & Financial Services as they build greater control and management of diverse and dynamic sales and consulting processes using Cloud Extend for Salesforce, a new solution from Active Endpoints.

These managed processes, built on a range of business development and consulting tasks, bind together critical sales and financial product delivery goals to better support long-term business engagements. The panel to describe this achievement consists of: Andrew Bartels, IT Director for PSA Insurance and Financial Services; Justin Hoffman, Marketing Director for PSA Insurance and Financial Services, and Eric Egertson, Vice President, Business Development and Strategic Accounts at Active Endpoints. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: Active Endpoints is a sponsor of BriefingsDirect podcasts.]

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Learn more. Sponsor: Active Endpoints.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Ariba.

Recent trends are driving savvy companies to improve how they manage their supplier and buying processes using dynamic discounting.

The latest BriefingsDirect discussion focuses then on how discount management and dynamic discounting can dramatically improve how enterprises procure by better managing the buying process, improving cash management, and gaining an analytic edge on constantly improving processes through cloud-enabled automation.

To learn more about how buyers and sellers can benefit from such improved business processes around cash management in the procurement phase we interviewed Drew Hofler, Senior Manager, Working Capital Solution at Ariba. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: Ariba is a sponsor of BriefingsDirect podcasts.]

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: Ariba.

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: VMware.

The move to cloud is far more than an IT delivery model adjustment. It really presents a unique opportunity to get IT -- and the business of IT -- right at the highest levels.

On the main stage at VMworld 2011 this week, VMware Co-President Carl Eschenbach demonstrated that through testimonials on how cloud computing and virtualization infrastructure are advancing the business goals of three major corporations, Revlon, NYSE Euronext, and Southwest Airlines.

BriefingsDirect caught up with Eschenbach after the presentation to gain his impressions and insights on the scope and depth of cloud computing -- and how it's impacting CIOs in general. The interview comes as part of a special BriefingsDirect podcast series from VMworld in Las Vegas. The interview was conducted by Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Find the podcast on iTunes/iPod. Read a full transcript or download a copy. Sponsor: VMware.