The old model of just being an outsourcer or on-premises service provider is dead for many IT solutions providers. Instead, we’re all now in a hybrid world where will have some private-cloud solutions and multiple public clouds. The challenge is to have the right level of governance, and to be in a position to move the workloads, and adjust the workloads with the needs.

These words of wisdom come from European IT services provider Steria, which along with hundreds of its customers are charting a journey to hybrid cloud while maintaining control, automation, and reporting across all cloud or non-cloud infrastructure.

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To learn more about how services standardization leads to improved hybrid cloud automation, BriefingsDirect spoke to Eric Fradet, Industrialization Director at Steria in Paris. The discussion, at the HP Discover conference in Barcelona, is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

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It’s no secret that communication service providers (CSPs) are under a lot of pressure as they make massive investments in upgraded networks while facing shrinking margins and revenues from their eroding traditional voice or broadcasting businesses.

Traditional operators understand that they must go beyond what they did before. They need to offer more compelling services to reduce churn and acquire new customers. But how to know what services customers want most, and how much to charge for them?

A key asset CSPs have is the huge amount of information that they generate and maintain. And so it's the analytics from their massive data sets that becomes the go-to knowledge resource as CSPs re-invent themselves.

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The next BriefingsDirect Big Data innovation discussion therefore explores how the telecommunication service-provider industry is gaining new business analytic value and strategic return through the better use and refinement of their Big Data assets.

To learn more about how analytics has become a business imperative for (CSPs), listen to this interview with Oded Ringer, Worldwide Solution Enablement Lead for HP Communication and Media Solutions. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

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The next BriefingsDirect deep-dive discussion explores how one of the most costly and complex parts of any enterprises IT infrastructure -- storage -- is being dramatically improved by the accelerating adoption of software-defined storage (SDS).

The ability to choose low-cost hardware, to manage across different types of storage, and radically simplify data storage via intelligent automation means a virtual rewriting of the economics of data.

But just as IT leaders seek to simultaneously tackle storage pain points of scalability, availability, agility, and cost -- software-defined storage is also providing significant strategic- and architectural-level benefits.

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We're joined by two executives from VMware to unpack these efficiencies and examine the broad innovation behind the rush to exploit software-defined storage, Alberto Farronato, Director of Product Marketing for Cloud Infrastructure Storage and Availability at VMware, and Christos Karamanolis, Chief Architect and a Principal Engineer in the Storage and Availability Engineering Organization at VMware. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: VMware.