The next BriefingsDirect digital business innovation discussion explores how modern marketing is impacted by the General DataProtection Regulation (GDPR)

Those seeking to know their customers well are finding that this sweeping new European Union (EU) law forces a dramatic shift in how customer data can be gathered, shared, and protected. And it means that low-touch marketing by mass data analysis and inference alone likely will need to revert to the good-old-fashioned handshake and more high-touch trust building approaches that bind people to people, and people to brands.

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Here to help sort through a more practical approach to marketing within the new requirements of highly protected data is Tifenn Dano Kwan, Chief Marketing Officer at SAP Ariba. The interview is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: SAP Ariba.


The next BriefingsDirect hyperconverged infrastructure (HCI) use case discussion explores how a New Jersey college has embarked on the time-saving, virtual desktop infrastructure (VDI) modernization journey.

We will now learn how the combination of HCI and VDI makes the task of deploying and maintaining the latest end-user devices far simpler -- and cheaper than ever before.

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Here to explore how a new digital and data-driven culture can emerge from uniting the desktop edge with the hyper-efficient core are Tom Gillon, Director of Network and User Services at County College of Morris (CCM) in Randolph, New Jersey; Michael Gilchrist, Assistant Director of Network Systems at County College of Morris (CCM), and Felise Katz, CEO of PKA Technologies, Inc. The discussion is moderated by Dana Gardner, principal analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.