Mon, 11 August 2014
Service Providers Gain New Levels of Actionable Customer Intelligence from Big Data Analytics

It’s no secret that communication service providers (CSPs) are under a lot of pressure as they make massive investments in upgraded networks while facing shrinking margins and revenues from their eroding traditional voice or broadcasting businesses.

Traditional operators understand that they must go beyond what they did before. They need to offer more compelling services to reduce churn and acquire new customers. But how to know what services customers want most, and how much to charge for them?

A key asset CSPs have is the huge amount of information that they generate and maintain. And so it's the analytics from their massive data sets that becomes the go-to knowledge resource as CSPs re-invent themselves.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy.

The next BriefingsDirect Big Data innovation discussion therefore explores how the telecommunication service-provider industry is gaining new business analytic value and strategic return through the better use and refinement of their Big Data assets.

To learn more about how analytics has become a business imperative for (CSPs), listen to this interview with Oded Ringer, Worldwide Solution Enablement Lead for HP Communication and Media Solutions. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: HP.

Direct download: BriefingsDirect-Service_Providers_Gain_New_Levels_of_Actionable_Customer_Intelligence_from_Big_Data_Analytics.mp3
Category:technology -- posted at: 1:47pm EDT