Briefings Direct

The next BriefingsDirect business innovation thought leadership discussion focuses on building a modern marketing organization. Marketing today is a different game. Today’s buyers are more connected and informed than ever, and that’s creating major upheaval in the way companies promote their brands.

Social media and business networks have taken the lead in shaping perceptions about brands, products, and companies -- and savvy businesses are embracing these new channels and technologies both to increase their brand awareness and to drive sales.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy.

We’re here with two experts to talk about these changes and how they are shaping the future of marketing. To learn more, please join me in welcoming Alicia Tillman, Chief Marketing Officer at SAP Ariba, and Pete Krainik, Founder and CEO of The CMO Club. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: SAP Ariba.