Briefings Direct

As wireless communications technology becomes embedded in the lifestyles of consumers -- led by the younger generations that have always known it -- small businesses are seeking ways to catch the wave. Gaining an advantage with younger shoppers online and off can be daunting to small businesses that would rather not manage technology but instead exploit it. This podcast tells the story of how UPS extended its global package delivery tracking and Quantum View services to the wireless domain and reached out in whole new ways via Short Message Service (SMS) texting to mobile devices. One small business, Moosejaw, used UPS as its technology and logistics source to link wirelessly to its hipper, younger clients -- to stay in touch, provide a strong sense of community, and to give them access to whatever information they may want on how to get their purchases fast and easily. Some even got some lessons in dating. Listen to Dana Gardner moderate this 28-minute sponsored podcast, joined by Jeff Reid, the UPS's Director of Customer Technology Marketing, and Robert Wolfe, the Co-Founder of Moosejaw. Read a full transcript of the discussion at http://briefingsdirect.blogspot.com/2007/06/transcript-of-briefingsdirect-podcast_21.html. Sponsor: UPS.