The next BriefingsDirect digital strategies interview examines why many businesses struggle with cloud computing adoption, and how they could improve by attaining a culture directed at cloud consumption and total productivity.

Due to inertia, a lack of skills, and even outright hostility, some enterprises are stumbling in their march to cloud use due to behavior and perception -- and not the actual technology hurdles.

We will now hear from an observer of cloud adoption patterns on why a cultural solution to adoption may be more important than any other aspect of digital business transformation.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy.

Here to help us explore why cloud inertiacan derail business advancement is Edwin Yuen, Senior Analyst for Cloud Services and Orchestration, Data Protection, and DevOps at Enterprise Strategy Group (ESG). [Note: Since this podcast was recorded on Nov. 15, 2018, Yuen has become principal product marketing manager at Amazon Web Services.] The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.