The next BriefingsDirect Voice of the Customer discussion explores how social gaming company Playtika uses big-data analytics to deliver captivating user experiences and engagement.

We'll learn how feedback from massive user action streams can be analyzed in bulk rapidly to improve the features and attractions of online games and so help Playtika react well in an agile market.

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To learn more about leveraging big data in the social casino industry, we're pleased to welcome Jack Gudenkauf, Vice President of Big Data at Playtika in Santa Monica, California. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or  download a copy. Sponsor: Hewlett Packard Enterprise.


The next BriefingsDirect Voice of the Customer discussion hones in on an organization in Madrid, Spain called Mobile Experience. We're about to learn how they precisely track the location of individuals using mobile devices inside of large organizations, like a museum, and then apply that to an enriched mobile user experience.

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To learn how precise positioning in a store or resort – anywhere with WiFi – leads to fascinating new mobile business apps development and interactive user experience benefits, we're joined by Alvaro Garcia-Hoz, Founder and General Manager of Mobile Experience in Madrid. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe it the podcast on iTunes. Get the mobile app. Read a full transcript or download a copy. Sponsor: Hewlett Packard Enterprise.


The next BriefingsDirect IT market analysis discussion explores customer impacts to the global storage market now that the $67 billion Dell-EMC merger deal appears imminent. The proposed merger, which also includes EMC’s majority control of VMware, has been controversial from the start.

A massive and complex financing apparatus, largely built on private equity debt, undergirds the deal, with privately held Dell taking over the publicly traded EMC and VMware federation. This largest IT vendor deal ever is expected to close sometime between now and October 2016.

While EMC CEO and Chairman Joe Tucci has assured the storage and IT infrastructure market that the mega deal means business as usual, many observers, including analysts from Gartner, take a different view.

We're now joined by two storage industry experts to explore how consumers of storage infrastructure can best prepare for the expected storage shockwaves from the Dell takeover of EMC and VMware.

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To help us sort through the unknown unknowns of such an unprecedented business merger in IT, please welcome Jorge Maestre, Competitive Strategist, Global Storage at Hewlett Packard Enterprise (HPE), and Craig Rice, Business Architect at Integris Solutions Group. The discussion is moderated by Dana Gardner, Principal Analyst at Interarbor Solutions.

Subscribe to the podcast on iTunes. Get the mobile app. Read a full transcript or download a copySponsor: Hewlett Packard Enterprise.